Report on customer preference Essay

History of fraternityNascafeThe beginnings of Nescafe position forward be traced all the way back to 1930, when the Brazilian government, root approached Nestl. The agency, Brazilian burnt umber Institute seeks hold tight to preserve the huge umber surpluses, by develop cocoa that was water-soluble in hot water.Coffee guru, Max Mergenthaler, and his team set out immediately to find a way of producing a attribute cup of chocolate tree that could be make simply by adding water, yet would retain the deep browns congenital flavor.After seven long years of research in cuddle Swiss laboratories, they found the answer. The sassy w be was named Nescafe a combination of Nestl and caf. go up introduced Nescafe, the first commercially successful soluble deep brown, in Switzerland, on April 1st, 1938. The union applied the technology at its Hayes factory, west London.Instant coffee processing was not a new idea it was invented by a Japanese chemist in 1901 and had been marke ted and sold by other companies without success. Nestle revolutionized the way instant coffee was made. Nestle developed a new process for dehydrating the concentrated coffee which vastly improved the quality. In entailed spraying a fine mist of the result into a heated loom where the droplets turned to powder almost instantly.For the first half of the next decade, however, manhood War II hindered its success in Europe.Nescafe was soon exported to France, Great Britain and the USA. Its popularity grew quickly with the rest of the decade. It was so popular that the entire produceion of its US plant was reserved for military use.By the 1950s, coffee had become the swallow of choice for teenagers, who were flocking to coffeehouses to hear the new rock n roll music. allplace the years the company has kept the emphasis on innovation, introducing pure soluble coffee (1952) solely using roast coffee beans, freeze dry soluble coffee (1965) and coffee granules (1967). In 1994 Nestl e invented the full feeling process, which improved the quality of instant coffee. Such innovations crap made veritable that Nescafe has remained the cosmoss leading coffee. It is also the third most in expensive instigator in the entire drinks sector.MISSION STATEMENTTo bring Nescafe to heap around the globe, providing a Nescafe to satisfy every aspect of needs.Nescafe provides good test, resonant smells of coffee to sight, providing 1 Nescafe with 1 unique moment so that everyone dirty dog enjoy. Wherever you atomic number 18, you go forth be able to find Nescafe around, whether in obtain complexes, supermarkets/hypermarkets or even grocery stalls.GOALS/ ACHIEVEMENTSGiving people the unique moments (comfort, relaxations) through Nescafe. Stress, pressures, working over meter has led the people to have at least a cup of Nescafe coffee to relax them, having chit-chat with friends/colleagues as well, to prevent from turned on(p) influences.BRUSome moments in life are sp ecial and close to heart. Bru makes these moments with love ones even more magical It is Indias largest coffee brand that offers a range of coffee products. Its cryptic aroma and unique blend makes every moment come alive.Ever since its inception, Bru has been on a constant drive to bring better products and formats to the consumer with every passing year. With the prove of Cappuccino in 2007, Bru pioneered the launch of instant coffee premixes in India for the youth. Then in 2010, a gift filter coffee with a blend of 85% coffee and 15% chicory was introduced under the brand name BRU Select.In 2011, BRU Lite, a light-tasting coffee with classic Mocha flavor, was launched for people who avoid coffee because of its bitter taste. In the resembling year BRU Exotica was launched which is premium freeze dried coffee sourced from nigh of the worlds best coffee-producing regions like Colombia, Brazil and Kilimanjaro. With BRU Exotica, Bru brought in the worlds finest coffee experience for the discerning Indian consumer. Later, in the same year, BRU Gold a 100% pure granulated coffee with an intoxicate aroma and superior taste was launched.Brus specially selected and freshly roast coffee beans offer a great cupof aromatic coffee to the consumers, which makes their moments of genuine warmth and happiness even more special. Bru also has unresolved cafes in Mumbai under the name BRU World Cafe with world coffee experiences to be enjoyed out of scale.KEY FACTSNumber 1 Coffee brand in IndiaUnilevers only Coffee brandEnjoys a rich heritage, came into existence in 1962 under the brand name Deluxe honey oil Label Consistently offering better and newer products to the consumer through improved promotion solutions and innovative product formats Enjoys a strong presence at heterogeneous out of home locationsMISSIONTo earn the loyalty of customers and grew the business by developing and marketing coffee products that are leaders in quality and customer enthusiasm.VI SIONWe envision Bru to become the coffee supplier of worthiness to its customers throughout the region, by consistently delivering exciting products, sensation and experiences to an increasing heel of admirersSCOPE AND OBJECTIVE OF THE STUDYSCOPEGenerally scope can be considered among two parts1) Regional eye socket2) Functional ScopeHere our regional scope is limited up to Gandhinagar (Sector 23)OBJECTIVES there are mainly two types of objectives1) Primary Objective -To analyze the customers likeence with paying attention to (Nescafe and Bru coffee) 2) Secondary Objectives -To know customers suggestions and recommendation more or less (Nescafe and Bru coffee) To Study the Consumer Perception about the taste and availability of product.RESEARCH METHODOLOGYINTRODUCTION OF RESEARCH look into is done to gain just about knowledge so it may attend in understanding the information gathered on special topic. It is a scientific and systematic way of understanding information on spec ific and particular subjects. It is a scientific investigation to understand the cause and aftermath as well as the primings through investigation. It is an academic activity.Research is a process in which the researcher wishes to find out the result for a prone problem and thus the solution helps in future note of action.SOURCES OF DATA COLLECTIONPRIMARY DATA SOURCEThe primary selective information means the selective information gathering for first time for the problem solution directly from the sample or population as per the requirement.InterviewsQuestionnairesObservation petty(a) DATA SOURCEThe secondary data consists of information that has been already exists roughplace and has been collected for some specific purpose.BooksWebsiteJournalAnnual ReportFor this research, we employ Primary data (Questionnaires) as well as secondary data (Books, Website)RESEARCH DESIGNRESEARCH INSTRUMENTQuestionnaire-Face to face conclude endedOpen endedSAMPLE SIZESample coat is preparen 5 0 out of which 8 questionnaires had been rejected due to diametrical choice of respondent as per our research.DATA ANALYSISQ1. What do you privilege?ParticularRespondentsCoffee18Tea8Both24 match50Q2. How more time in a daytime would you elect it?ParticularRespondentsOne time202 times16More than 2 times6TOTAL42 interpretation = Major of the sample size use to have coffee one time in a day.Q3.How many members of your family prefer to have coffee?ParticularRespondents11023320All9TOTAL42INTERPRETATION = From the event size we find that 50% of the family members using coffee.Q4. Which coffee brand do you prefer?ParticularRespondentsNescafe35Bru5Other2TOTAL42INTERPRETATION = Majority of choice about coffee is precondition to Nescafe. Q5. From where did u see our product?ParticularRespondents advert12 avow experience22Reference18TOTAL42INTERPRETATION = Majority of people are choice Nescafe from their own experience.Q6.Are you satisfied with your product and advertisement?Particular RespondentsYes35No7TOTAL42INTERPRETATION = 75% people of our survey are satisfied with the product and its advertisement. ParticularRespondentsYes30No12TOTAL42Q7.Where you influenced by the brand ambassador of our product and started drinking it?Q8. How a great deal do you deal it?ParticularRespondentsEvery week1715 days201 month5TOTAL42INTERPRETATION = The state which we have survey we found that 20 out of 50 are buying coffee in 15 days.ParticularRespondentsAt home20In caf10Roadside12TOTAL42Q9.Where do you prefer drinking it?INTERPRETATION = intimately of the people are prefer to drink coffee at home.ParticularRespondentsCaffeinated6De- Caffeinated36TOTAL42Q10. Which one does u prefer?INTERPRETATION = Most of to people love to drink de-caffeinated coffee.NESCAFEEBRUHSSDSNEUHSSDSNEU toll5201782211taste510731211quality10131063232 quantity151873311healthiness1011091122Q11. Why do u prefer specific brand, rank it on the following basisINTERPRETATION = The reason to chose Nescafe is on following basisPrice customers are satisfied with the price of product attempt Customers like much better test of Nescafe past Bru any other brand. Qualities Customers are satisfied with the quality of Nescafe and they are neutral at quality. Healthiness Preference to healthiness is satisfying to the customer.RESEARCH FINDINGSOn the basis of that research we find that in case of coffee people are much influenced by taste rather than Advertisements and other things. If the buy decision of consumer is rated 1st pick will go to Taste, 2nd will go to Availability, 3rdpreference will go to schemes, 4th preference will go to likeness, and 5th preferences will go to Advertisement.LIMITATIONS OF REPORTWe put our whole heart on this count on. But still are sealed limitations while doing the research work. Some of the limitations are as follows.As we did our project in limited area of our residents, so it becomes difficult to conduct survey.We chance upon only 50 respondents it is too small for find out the consumer perception.There expertness have been tendencies among the respondents to amplifying or filter their responses under the testing.In some cases, the respondent was not giving us the proper reply. He/she might think that this is only wastage of time or this might create some problem etc. And as a result he/she has given some fake answers and fills the questionnaire very casually.CONCLUSIONCoffee is a major export commodity in developing country like India liberalisation of coffee market has given rise to competition and to survive in this competitive market newer and newer strategies are need to be formed to take the advantage of opportunities arising in this market. In Indian market there is a huge sector who using the Nescafe compare to Bru and other. On the basis of price, taste, quality, quantity, healthiness.BIBLIOGRAPHY meshingwww.nescafe.comwww.brucoffee.comwww.google.comwww.wikipidia.comBOOKSMagazinesResearch Methodology by C.R Kothari QUESTIONNAIRERespected Sir/MadamWe are MBA bookman of SKPIMCS. As of the course of our curriculum, we are doing the market research. Therefore, I need your valuable view for the question given below. I will be super grateful to you.Q1. What do you prefer?CoffeeTeaBothQ2. How many times in a day would you prefer it?One time2 timesMore than 2 timesQ3.How many members of your family prefer to have coffee?123AllQ4. Which coffee brand do you prefer?NescafeBruOthersQ5. From where did u see our product?AdvertisementOwn experienceReferenceQ6.Are you satisfied with your product and advertisement?YesNoQ7.Where you influenced by the brand ambassador of our product and started drinking it? YesNoQ8. How frequently do you buy it?Every week15 days1 monthQ9.Where do you prefer drinking it?At homeIn cafRoadsideQ10. Which one does u prefer?CaffeinatedDe-caffeinatedQ11. Why do u prefer specific brand, rank it on the following basisNescafeBruOthersHSSD.SNeutralH.S.SD.SNeutralH.S.SD.SNeutralPriceTasteQ ualityQuantityHealthiness