Successful Public Relations Campaigns

Successful habitual relations gos no longer ca-ca to s snuff it at billboards, store greeters and newspapers. In this age of social networking, media and technology, on that point are numerous opportunities to explore various methods of implementing effective public relations causal agencys and a variety of companies have been capitalizing on these different methods. Following, you will construe examples of employing the Internet, nature and a host of other methods in order to compeer the eye and attention of consumers.In this day, the options are so vast that marketing, advertising and PR professionals have their work cut out for them. In February 2011, Rayovac initiated a Rapid-Response chirp agitate to engage consumers who likely had spare time on their hold due to the snowstorm that a big part of the country was experiencing. The campaign was essentially a virtual snowball fight that included consumer changing their profile picture to a Rayovac- daubed avatar and each related lift utilized the hashtag snowball.The virtual snowball fight lasted for roughly 48 hours and thereafter Rayovac hosted a two hour snow day purloin-up where Rayovac followers could tweet about the weather in their area, activities they partook in and weather related trivia complete with prizes. This particular campaign was seemingly successful, generating 1188 click-throughs to retrieve the placeed avatar, get a worldwide trending topic (TT) and a 30% increase in Twitter followers. With the popularity of Twitter, this was a genius marketing/public relations plan.It gave consumers something to do while home on their snow days and virtuoso could evolve that some participants were introduced and others may have become more familiar with the brand Rayovac. Theres not much that I would have through differently. I think that the scarcely comp anent that was missing was something to butt joint the non-Twitter users. Since this was merely an online public relations effort, this same campaign could have been tweaked a min to have also been done on Facebook, Google Plus or other site for those who do not use Twitter. discuss has interpreted one of their current PR stunts to the streets of Australia.Strategically placed in all of Australias study cities such as Sydney, Melbourne and Perth are fire emergency type boxes that get a check of sneakers behind a glass window. The slogan of the campaign is, Lets Take This Outside and written across the top of each fire box is, IN CASE OF EMERGENCY, BREAK GLASS. Upon prison-breaking the glass, one can actually retrieve a pair of free, brand new, confabulation tennis shoes. The sneakers being spotlighted are from the 2012 Chuck Taylor All sentiency collection. This feat has been constructed to bring awareness to the brand as well as fully engage the citizens of Australia via a few different means.There are clues on the companys website as well as their Facebook page in a picture album leading consumers to the locations of these fire boxes. Converse has alike(p) PR stunts going on in other countries as well. This campaign fully encompasses every facet of consumerism. From the scavenger hunt-type clues to encouraging giving to one another if they find shoes that are the wrong size to capitalizing on the publics love of free goods, this is a fun, genius public relations task that will run through June 10, 2012.I cant think of a single thing that could be done differently. Converse utilized every form of media. No stone was left unturned. publish media, online social networks, in-store advertisements and television commercials were all incorporated. Even the prizes themselves are outside and operable to those who are off the grid. There is no discriminating demographic either, because the target audience is anyone who wears sneakers. This was well planned, very well executed and done in such a way that is preventing mass hysteria.I think that would be the only apprehension that I w ould have as a company is public reaction since everyone would be interested in a free pair of sneakers. Im certain there were many precautions that had to be taken in order for this to come to fruition. Zoning, permits, and backing from law enforcement departments had to be among the kinks that mandatory to be worked out, but they dealt with them in a way that is seemingly flawless. Converse has managed to concoct the perfect formula to keep the campaign enjoyable and safe.