Tesco - Product, Price, Place and Promotion Essay -- Business Manageme

Tesco - Product, Price, Place and PromotionProduct, price, place and promotion argon all essential factors thatTesco need to take into consideration when ensuring the success oftheir business. How ever there be a variety of different aims andobjectives in which Tesco direct to pursue, therefore in the followingparagraphs my primary objective to demonstrate how each of the 4 psinterfere with Tescos aims and objectives. The aims in which I amgoing to study are* Full global expansion as a business* puzzle a very profitable business* To make the business people value the most* Maintain market dominance* To be as knock-down(prenominal) in food as in non food* To have loyal and committed staffIn order for Tesco to fully globally expand as a business then theirmajor concern in relation to the 4 ps would be place and promotion.Tesco need to ensure that they have researched into all of the majorpublic areas around the globe in order to gain maximum customerattraction. Promotion is also an other factor in which Tesco need toconsider when aiming to globally expand. Seeing as though they want tobe a popular business globally then there are going to be differentways and methods in which they can advertise and promote theirenterprise in different countries. Therefore I believe that a goodidea would possibly to research into the countries culture andtraditions and elaborate and expand on these traditions and use themas a method of promotion. How ever ...