Operational difference Essay Example for Free

Operational difference EssayBoth McDonalds Corporations and Burger King Corporation break down in the highly competitive and growing fast food industry. In a fierce competitiveness to capture market sh ar both companies operate in an environment of tight controls and clearly delineate operations strategies. While McDonalds has opted to offer a standardized product to its customers, Burger King has attempted to capture market shargon by offering its customers the flexibility to customize. The advertising slogans, Have It Your Way by Burger King vs We Do It All For You by McDonalds explains the difference in production methods. Therefore, the operational strategy has direct implications on the transition flow, the output, the human resource management and the bottom line of each company. McDonalds uses a batch process to take hamburgers (Exhibit A). Using a batch process means that the speed of delivery is dependent upon the speed and give birth of the individual prole. Ham burgers are cooked on a large platen, in batches of up to twelve. Two or to a greater extent batches may be on the platen at one time, in various stages of cooking. This means that a worker is required to manage the grill exclusively during rush hours.The hamburgers are hand-seared after 20 seconds on the grill, saturnine at 60 seconds, and pulled at 100 seconds. While the hamburgers are cooking, buns are toasted (55 seconds) the hint of the bun is dressed and condiments are added. When the hamburgers adopt off the grill, workers complete the hamburger as per the pre-defined guidelines, wrap and give in them in the bin. If there are two batches going in different stages of cooking, speed is essential to support the production moving For years, McDonalds and Burger King (BK) have been the worlds two largest and most boffo fast food arranges.Both have battled out all these years over their operational differences which variant the core of their corporate culture. The Doing It A ll For You (McDonalds) vs. Having It Your Way (BKs) stems from their respective production methods. McDonalds Made to Stock vs. BKs Made to Order also originate from the differences in their respective processes. Exhibits 1 and 2 picture the Process Flow Diagrams (PFDs) of McDonalds and BK respectively. Exhibit 3 provides a detailed comparative abstract of the PFDs of these two fast food chains.The main operational difference between McDonalds and BK is that McDonalds cooks their hamburgers on grills using a batch process (a batch of upto 12 patties/grill) with human intervention to turn, sear, and pull. BK uses the machine based Continuous Chain Broiler collection process (8 burgers/meat chain) for the production of their burgers similar to an concourse line in a manufacturing process thus, requiring no human intervention.For a made to stock process, it requires burgers in bulk and hence the batch process in McDonalds. Whereas, for a made to order process, it requires an asse mbly chain process where meat patties are placed at one end and after 80 seconds they come out the other end, cooked one by one.Also, since BK harps on make to order process, it requires a semi-finished list Steam Table in which mated buns and patties sit for 10 minutes and then discarded. In McDonalds continuous process there is no such inventory and all the buns and patties are mated during the assembly process following the dressing. It should be noted that mating of the buns and patties before the assembly process in BK is a result of BKs variety of menu. Whoppers and Burgers both are of different sizes and hence the mating before assembly process. McDonalds menu less product more than often.